Robert Laursoo – a friendly person, MSc in pharmacy with 6+ years of pharma marketing experience, MBA, 2nd year CS student, living in Tallinn, Estonia.

I easily get excited about communication, writing, design, user experience and productivity. At the moment I do not work and most of my time goes into school work (which is not only coding but also other subjects). For about half of my life I have been into photography.

Professional

Until August 2019 I worked for Berlin-Chemie Menarini in Estonia.

Product Manager – Berlin-Chemie
Jan 2014 – Aug 2019

Responsible for the full scale management of ~20% of the country portfolio in Estonia – well known Rx brands, OTC brands and medical devices. I am experienced in new brand launches, line-extension launches and brand development, budgeting, sales planning, pharmaceutical marketing (SOPs, media purchasing, relationship management, etc). I had special interest in business analytics, digital marketing and automation.

Medical Representative – Berlin-Chemie
Oct 2012 – Dec 2013

So it makes almost 7 years of in-depth pharma marketing experience.

Education

2019 – … – Tallinn University of Technology, IT Systems Development student

I can do everything there is in the curriculum for the 1st and 2nd year 🙂 I have familiarized myself with Python, Java, php, databases (MySQL, MSSQL), C#, .NET (in progress), JavaScript/TypeScript (in progress).

2016 – 2019 – Estonian Business School, MBA

Defended master’s thesis on consumer behaviour in an e-commerce environment. The purpose of my master’s thesis was to investigate (quantitative research, structured questionnaire, 404 completed) which factors are more important for customers and therefore may have an influence on buying decision of car tires in an online store.

2007 – 2012 – University of Tartu, MSc in pharmacy

As a pharmacy student I did research in the work group of protein kinases (now Medicinal Chemistry Research Group) in the Chair of Bioorganic Chemistry of the University of Tartu. This is what I am really proud of.

Free time

Learn. Mainly C#, .NET and JavaScript at the moment. Toggling ~30 hours of coding focus-time every week.
Sport. Recently picked up Brazilian jiu-jitsu and it has been really fun so far.
Write  a car blog (around 5,000 weekly readers during season) and build websites (for fun). As a hobby I maintain 3 automotive stores online (development (WordPress), marketing  (SEO, FB ads, Google Ads) and content creation).
I have built a few hobby projects like 23pm.ee (php, SQLite, Bootstrap), Eestiblogid.eu (MySQL, php, Bootstrap) and the guideline for sorting trash.
Volunteer. Lead the biggest prostate health awareness campaign in Estonia (voluntarily, since 2016). This website had the reach of 75,117 users in 2020, growth of organic visitors was+58.36% compared to previous year.

These are just few examples of how I spend free time.

Contact

Sounds like someone you would like to know more about? Please feel free to get in touch: write me robert@that.ee.

My accounts here and there: Github, HackerRank, Codecademy