Robert Laursoo – a friendly person, MSc in pharmacy with 6+ years of pharma marketing experience, MBA, living in Tallinn, Estonia.

I easily get excited about communication, writing, design, user experience and productivity. I like data and Excel. For about half of my life I have been into photography.

Professional

Since autumn 2012 I have worked for Berlin-Chemie Menarini in Estonia.

Product Manager
Jan 2014 – Aug 2019

Responsible for the full scale management of well known Rx brands, OTC brands and medical devices in Estonia. I am experienced in new brand launches, line-extension launches and brand development. I have special interest in business analytics and digital marketing.

Medical Representative
Oct 2012 – Dec 2013

So it makes over 6 years of in depth pharma marketing experience.

Education

2019 – … – Tallinn University of Technology, IT Systems Development student
2016 – 2019 – Estonian Business School, MBA

Defended master’s thesis on consumer behaviour in an e-commerce environment. The purpose of my master’s thesis was to investigate (quantitative research, structured questionnaire, 404 completed) which factors are more important for customers and therefore may have an influence on buying decision of car tires in an online store.

2007 – 2012 – University of Tartu, MSc in pharmacy

As a pharmacy student I did research in the work group of protein kinases (now Medicinal Chemistry Research Group) in the Chair of Bioorganic Chemistry of the University of Tartu. This is what I am really proud of.

Free time

Learn. Participated Python courses for beginners (from September to December 2018) in the University of Tartu.
Do sports. Run sometimes and play tennis on Sundays.
Write  a car blog (more than 10,000 weekly readers during season) and build websites (for fun).
Volunteer. Lead the biggest prostate health awareness campaign in Estonia (voluntarily, since 2016). This website had the reach of 24,515 users MAT/07/2019, growth of organic visitors was+178% compared to previous year.

These are just few examples of how I spend free time.

Contact

Sounds like someone you would like to know more about? Please feel free to get in touch: write me on Gmail, find me on LinkedIn or Facebook.